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Chinese TV maker LeEco reportedly looking at buying Vizio

Vizio and LeEco are scheduled to host a joint press event on Tuesday.

It's not Verizon gobbling up Yahoo, but by the standards of the TV market, an acquisition of Vizio by LeEco could be big.

A series of reports, the latest by India's The Economic Times, points to either an acquisition or investment by the Chinese conglomerate LeEco in Irvine, California-based Vizio, which along with Samsung has been one of the two most-popular TV brands in the U.S. over the last few years. Vizio TVs are among CNET's most-recommended models.

Neither Vizio nor LeEco responded immediately to CNET's request for comment.

But Vizio and LeEco are slated tomorrow to host a joint press event in Hollywood, California, which should provide more details. It's possible the two companies could announce a partnership, joint investment or new products rather than an acquisition.