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Tech Industry

China group paying $900M for, which runs ads on Yahoo and Bing surfaces "contextual" advertisements on Yahoo and Microsoft's Bing search engine.


A consortium of Chinese investors is buying US startup

Teh Eng Koon/AFP/Getty Images

Chinese investors are buying ad-tech startup for $900 million, Bloomberg reported Monday. specializes in tailoring a web page's ads based on the content the page displays. Yahoo and Microsoft's Bing search engine use's services.

The group purchasing the company is led by the chairman of a Chinese telecom company. Zhang Zhiyong of Beijing Miteno Communication Technology said the firm wants to accelerate its shift into mobile ads with, according to Bloomberg.