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Chevy gets punk'd

Chevy gets punk'd

Wayne Cunningham Managing Editor / Roadshow
Wayne Cunningham reviews cars and writes about automotive technology for CNET's Roadshow. Prior to the automotive beat, he covered spyware, Web building technologies, and computer hardware. He began covering technology and the Web in 1994 as an editor of The Net magazine.
Wayne Cunningham
Trying to increase consumer engagement, Chevrolet held a contest for people to make their own Chevy ads on its Web site. Some environmentalists took up the challenge by using footage from an ad for Chevy SUVs with text laid over, pointing out the car's poor emissions and fuel economy. The people running the contest obviously weren't filtering the submitted ads, because two of the environmental videos made it up on the site. .