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Charmin unfurls NFT toilet paper art

Look out, Mr. Beeple: Mr. Whipple is coming for you.

- 00:51

NF-TP. Get it? Now, wipe that grin off your face. (Yes, we're on a roll here.)


Toilet paper maker Charmin is getting in on the NFT craze. Or in this case, NFT(P).

In a series of tweets Wednesday, the maker of water closet accessories introduced digital art -- various illustrations of rolls of toilet paper -- that it'll be putting up for sale.

The art world's imagination has been captured by NFTs, or nonfungible tokens, which are essentially cryptological certificates of authenticity -- if you own the NFT, the story goes, you own the "original." In March, famed British auction house Christie's closed its first sale of a digital-only art piece, by artist Beeple. It went for a staggering $69.3 million (seems that's more than you'd pay for a Raphael, Rubens or Turner).

It's not clear whether a Whipple will fetch anywhere near as much as a Beeple, if, indeed, these NFT(P)s sell at all. But if they do find buyers, proceeds will go to humanitarian aid nonprofit Direct Relief