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CES: Kodak EasyShare Max announced sorta kinda

A refresh of 2010's Z981, the Max features a 30x wide-angle zoom and a BSI CMOS sensor.

Joshua Goldman/CNET

Maybe it's because Kodak's been targeting women 18-35 lately, but Kodak didn't make much mention of the EasyShare Max when it announced its other cameras at CES 2011. It's the company's newest top-of-the-line full-size megazoom.

The basic specs include a 30x f2.8-5.6 28-676mm zoom lens, 3-inch LCD and electronic viewfinder, and a 12-megapixel backside-illuminated CMOS sensor. As with all BSI sensors there's the promise of better low-light results and faster shooting performance. You'll also get full manual controls, raw capture, creative effects like an HDR mode for creating high dynamic range photos, and film effects reproducing classic Kodak film types.

It starts shipping in March for $329.95.

Editors' take: The EasyShare Max has a much better finish and feel compared to last year's clunky Z981. However, Kodak's full-size megazooms continue to feel like an afterthought instead of a camera the company is actually putting effort into. Maybe that'll be different this time around. Maybe not.

Joshua Goldman/CNET