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Tech Industry

Carving up spam

Unsolicited bulk e-mailers are in the hot seat this week as lawmakers, computing giants and marketers each apply pressure. Also: A government summit puts blacklists under the microscope.

roundup Unsolicited bulk e-mailers are in the hot seat this week as lawmakers, computing giants and marketers each apply more pressure. Meanwhile, one study shows a prevalence of fraud in the business.


Participants at a government confab spar over whether lists that target ISPs used by spammers are legal--and whether they do more harm than good.
May 1, 2003 

Proposals to control the digital deluge include a national "do not e-mail" list and criminal penalties for repeat offenders.
April 30, 2003 

The company asserts that it repelled more than 2 billion unsolicited commercial e-mails in a single day this week. The fight, however, is far from over.
April 30, 2003 

Fraud in spam is a big problem that calls out for law enforcement, says the FTC, which found that 66 percent of the unsolicited messages contain fraudulent claims.
April 29, 2003 

Commentary

The spam plague threatens to eviscerate e-mail effectiveness. Forrester says that marketers need to follow best practices in program design, message creation, testing and measurement to ensure success with consumers.
April 30, 2002 

CNET News.com's Washington watcher, Declan McCullagh, has the scoop on an upcoming antispam initiative, as federal lawmakers scrutinize the problems caused by junk e-mail.
April 29, 2003