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Carving out your niche market

Japanese 'super car' has a wood chassis...and probably trouble getting insurance.

Maybe The Jetsons Meet the Flintstones wasn't such a stretch after all.

It seems that the more hi-tech we get, the more people want to look natural.

We've seen a mahogany-wrapped iPhone, a printer that prints wood carvings, a wooden USB connector, stone peripherals for your computer and even wooden LCDs.

Now Sada, a Japanese furniture company, has made a car out of wood. Sada's CEO drove it around for Japanese news crews.

According to Engadget, the firetrap can reach up to 50 miles per hour.

Nice try, but it just isn't as cool as a wooden Ferrari navigating the canals of Venice.