Technically Incorrect offers a slightly twisted take on the tech that's taken over our lives.
How does Amazon solve a problem?
By throwing money at it.
I deduce this from its full-length Super Bowl ad, released Wednesday, which features a veritable plethora of stars.
Should you be unaccountably indifferent to Amazon's charms, you might not know that last week it released a.
In it, CEO Jeff Bezos is stressing out after Alexa has lost her voice.
His staff assures him that replacements are ready.
At the time, I speculated whether the company would choose a bunch of cloned Justin Timberlakes. Or perhaps a whole army of Bezos Mini-Mes.
I was close.
For here are an abusive Gordon Ramsay, a sarcastic Cardi B, an alluring Rebel Wilson, and a threatening Anthony Hopkins taking on Alexa's duties.
Some might think the chef, the rapper and the actors aren't quite ready for Amazon primetime.
Wilson, for example, resorts to quasi-erotic humor. Yes, there's a bush joke and I'm not referring to George W.
Ramsay just tosses invective, as a poor 32-year-old man tries to cook a grilled cheese sandwich to perfection.
Cardi B, though, has principles. She's not going to play country music, no matter how much an Amazon Echo-owner might insist.
Naturally, Alexa recovers just in time.
In a statement, Amazon said: "It was all just a bad nightmare."
I'm not sure what a good nightmare looks like.
However, I think it would be charming if, at least on certain days, I had a star on call to solve my every issue.
"Hey, Alexa. Or, excuse me, Anthony Hopkins playing Alexa. What sort of wine would go well with my, um, steak dinner?"
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