Can Disney still be Disney online?
Disney is fighting to keep its brand unsullied by the darker elements of the Web as it prepares to launch its new portal site, the Go Network.
With the highly anticipated beta launch of the Disney-Infoseek joint portal around the corner, Disney is fighting to keep its brand unsullied by the darker elements of the Web. Wall Street appears to be reacting favorably--Infoseek's stock soared after the company announced it would no longer accept adult-oriented advertising.
Disney's dilemma: Family values on the Web news analysis The company is trying to transplant its meticulously controlled family friendly image onto a notoriously renegade medium. Infoseek says no to adult advertising
Infoseek surges on Disney deal buzz |
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