With the highly anticipated beta launch of the Disney-Infoseek joint portal around the corner, Disney is fighting to keep its brand unsullied by the darker elements of the Web. Wall Street appears to be reacting favorably--Infoseek's stock soared after the company announced it would no longer accept adult-oriented advertising.
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Disney's dilemma: Family values on the Web news analysis The company is trying to transplant its meticulously controlled family friendly image onto a notoriously renegade medium.
Infoseek says no to adult advertising
Infoseek surges on Disney deal buzz
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Discuss: Can Disney still be Disney online?
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