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Call it min-E3: ESA downsizing E3 for 2007

Call it min-E3: ESA downsizing E3 for 2007

Official word has been released regarding the formerly supersize gaming convention known as the Electronic Entertainment Expo. Douglas Lowenstein, president of the Entertainment Software Association has confirmed reports that the E3 show, which recently celebrated its 12th year, will see some serious belt-tightening for its 2007 iteration. In a press release entitled Entertainment Software Association Announces Evolution of E3Expo for 2007, Lowenstein stated that the show "will focus on press events and small meetings with media, retail, development, and other key sectors. While there will be opportunities for game demonstrations, E3Expo 2007 will not feature the large trade-show environment of previous years." Call me crazy, but I thought things became stronger through evolution.

Lowenstein then went on to recommend other gaming expos, such as the Tokyo Game Show, that could fill the void of E3. What a unique way to create interest for your own convention, Doug.

The full statement is available at the ESA's Web site.