BT will award approximately $1.5 million to selected British Internet service providers this week, in an attempt to give a further boost to the adoption of broadband. The money will be used to finance new advertising campaigns for high-speed Internet access services based on BT's ADSL (asymmetric digital subscriber line) product. BT said Monday that it had recently invited Internet service providers to submit proposals for innovative broadband marketing campaigns. The five ISPs that submit the best ideas will each receive about $314,000 and an unspecified number of other ISPs will receive about $78,000 each to help finance advertising.
ZDNet UK's Graeme Wearden reported from London.
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