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Brightcove upgrades video platform

The company says Brightcove 3 offers improved work flow for media companies and an easily customizable video player.

Brightcove, the maker of online-video tools, released its new Brightcove 3 video publishing platform on Monday.

Some of what the new package offers is improved work flow for media companies, a video player that is easier to customize and greater bandwidth delivery, the company said in a statement.

Among the companies using Brightcove 3 are Showtime, Lifetime and FearNet. The platform serves 135 million visitors per month.