Oprah loves it and it could be the next darling for advertisers, too.
Unlike conventional dome-shaped brollys, the Bocap Brella looks like an oversize bottle cap that drops vertically at the edge like a skirt. It's not clear how the wind breaks when it hits the umbrella, though its unique design is engineered to resist brolly inversion, which is a common occurrence for those living in the tropics.
The flat top, with a diameter between 16 inches and 40 inches, also means more real estate for advertising messages or pop art.
(Via Crave Asia)