Not to be left out of the fast-growing e-reader and e-book arenas, Borders now has its own e-reader, the $150 Kobo eReader. With it, you can read e-books purchased from Borders' online store, which is powered by Kobo.
As the price suggests, the Kobo, which has the same-size 6-inch e-ink display as the
Needing sort of a hook to make its presence felt in the e-reader space, Borders came up with the strategy of going with an affordably priced e-reader to try to gain a competitive advantage. Late in 2009, the company took a stake in Kobo, which was originally called Shortcovers, a spin-off of Canada's Indigo Books & Music (Indigo remains the largest investor in the company). Alas, shortly after the Kobo shipped in June 2010, both Barnes & Noble and Amazon lowered the price of their e-readers to $199 and $189, respectively, and Barnes & Noble released a $150
Borders has tried to respond to those price cuts by throwing in a $20 gift card with the Kobo--which is good--but the problem is that both the Nook and the Kindle outclass the Kobo. Not that the Kobo is a bad little e-reader--it isn't--but the text on the 800x600-pixel e-ink screen could pop a bit more (it's just not as dark as it is on competing models, including the $150