Book index on Net only
Readers of Burn Rate, a new nonfiction book by Michael Wolff about a Net start-up, have to log on to find its index.
Book indexes have long been the crutch of overworked college students and other quick readers in search of specific bits of information.
But in this case, Burn Rate author Michael Wolff decided to use the Internet to prevent users from getting that quick hit.
"I didn't want people to just look themselves up in the bookstore," Wolff said today. "The book is a book to read, not a research book, and it only really works if you read it straight through."
Marion Maneker, Wolff's editor at Simon & Schuster, agreed.
Wolff originally had even bigger online plans for his book, and discussed serializing it with BarnesandNoble.com. But Wolff's publisher vetoed the suggestion, fearing the online version would cut into unit sales.
Moving the index from the book to the Web has not prevented people from using it.
"Everyone is calling me," Wolff said. "There's been a rash of phone calls, with people who have looked at the index saying, 'How come I'm not in the book?'"
Those aren't the only phone calls Wolff has been getting, however.
"The people who are in the book are calling me to say they're furious that they're in it," Wolff said.