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Boca hires another Apple survivor

The company hires former Apple executive David Manovich as vice president, the latest in a string of alums to land on their feet.

Executives formerly in the top ranks at Apple Computer keep landing--but far from the tree.

Florida-based Boca Research said today that David Manovich, Apple's former vice president of international sales and support, had been named executive vice president of sales and marketing, as well as an officer of the company. Boca Research makes Internet access, data communications, and video conferencing products.

In March, Boca Research bought Global Village's modem business for $10 million and 425,000 shares in common stock. Manovich will responsible for marketing all of Boca's product lines, including the Global Village brand.

"I plan to develop and execute a sales and marketing strategy at Boca that integrates Global Village and Boca's systems, strategies product and people," Manovich said. Two former Global Village vice presidents--Debbie Feeney, vice president of retail, and Margot Hirsch, vice president of distribution--will report to him.

Manovich is the latest in a string of former Apple executives to have resurfaced in prominent positions at other high-tech companies.

Ellen Hancock, the executive vice president who left the computer maker last July in a management shakeup, was named president of Exodus Communications in March. The Net start-up has since gone public.

Other former Apple executives, many of whom left in the management shakeup last year that eventually brought cofounder Steve Jobs back to the helm as interim CEO, have since landed new jobs. Ousted CEO Gil Amelio joined the San Francisco investment firm Parkside Group as a partner and director, and chief operating officer George Scalise became president of the Semiconductor Industry Association.

Executive vice president of marketing Guerrino De Luca was named CEO of Logitech, and head of worldwide sales Marco Landi was named general manager of BMC Software's European operations.