Blue Martini Software formed an agreement with Commerce One to help suppliers differentiate their products and content over Commerce One's online marketplaces. Blue Martini, which makes Web-based merchandising software, said its new Marketplace Adapter software for Commerce One will enable suppliers to publish Web-ready content created on Blue Martini applications to online marketplaces. Blue Martini's core software helps a company understand, target and interact with its customers and partners.
The adapter software for Commerce One works with Blue Martini channels-applications that help companies drive sales through partner portals and online marketplaces. Blue Martini said its new software will allow companies to collect, organize, manage and deliver disparate product information and content, tweaked with such things as digital images and video clips, over multiple channels such as a Web site, wireless device or online marketplace. The adapter is expected to be available in the second quarter of 2001.