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Tech Industry

Blogs vs. 'Real Time Reports'

Saul Hansell of The New York Times offers his take on Mark Cuban's idea of newspapers rebranding blogs as "Real Time Reports."

Mark Cuban often makes news, whether it's in his role as owner of the Dallas Mavericks, tech entrepreneur, or ballroom dancer.

This time, Cuban has some advice for the news media: "newspapers having 'bloggers' is easily one of the many bad decisions that newspapers have made over the past 10 years." He goes on to offer some marketing and branding tips: don't call them blogs, call them "Real Time Reports."

Mark Cuban
Mark Cuban

You can read his take on his blog.

What prompted this? Cuban's recent move to ban bloggers from the Mavericks locker room has drawn much criticism. (I can see the headline in The Onion now: "Cuban bans himself from Mavericks locker room.")

Saul Hansell of The New York Times offers his take in (what else?) a blog posting: "Call it whatever you want, but if it links like a blog, and is open like a blog, and interacts like a blog, then it is a blog. Readers can decide if it is worth their time, as they do with the columns, analysis, reviews or anything else on paper."

Read the full blog on The New York Times site: "What I've Learned as a Blogger for The New York Times"