His sales pitches are now legendary but this one stood out from the rest. On the approach of the five-year anniversary of Apple's iPhone, we dug out this video of Steve Jobs at his mesmerizing best.
It was vintage Jobs, striding across the stage as he teased the crowd into bursts of applause and whoops of delight while the features appeared on the big screen behind him.
"An iPod, a phone, and an Internet communicator...are you getting it? These are not three separate devices. This is one device. And we are calling it iPhone. Today Apple is going to reinvent the phone."
It was a pivotal moment in Apple's history. Up until then, the company had been known primarily as a computer manufacturer that had successfully branched into the portable music player business (thanks in no small part to its very successful iTunes media service). But a smartphone maker? More than a few people at the time thought this was a stretch. In fact, as my CNET colleague, there was no shortage of skeptics who believed the iPhone was too expensive and hampered in other ways. Long story short, they took a dim view of Jobs' ambitions to become a player in the cell phone business.
Apple has since gone on to sell more than 218 million iPhones.
reading•Blast from the past: Steve Jobs debuts iPhone (video)
Jan 17•MacBook Air. Apple’s best product ever
Jan 16•Apple gets 'The Office' actors to make its FileMaker exciting
Jan 16•iPhone 7 Plus was almost China's top-selling phone in 2017
Jan 13•Apple puts the pressure on your selfies in new iPhone X ad