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BlackBerry Q5 debuts with budget buyers in mind

The phone, which looks like the keyboard-equipped Q10, will come in multiple colors and will launch in the summer.

BlackBerry CEO Thorsten Heins holds up the Q5. Brian Bennett/CNET

ORLANDO, Fla. -- BlackBerry CEO Thorsten Heins on Tuesday unveiled the BlackBerry Q5, a budget phone designed for emerging markets.

The phone will launch in the summer around the world, Heins said during its BlackBerry Live conference here today. The company said in a blog post that the Q5 would launch as early as July in Europe, the Middle East, Africa, Asia, and Latin America. There's no word on pricing yet.

Taking a cue from other handset vendors, BlackBerry will offer the device in multiple colors, including black, white, red, and pink.

BlackBerry was widely expected to unveil a low-cost device running on BlackBerry 10. The Q5 allows the company to sell a next-generation device to the emerging markets, where consumers have lower purchasing power, but the BlackBerry brand still remains strong.

The BlackBerry Q5 looks similar to the Q10, and features a physical full keyboard and a 3.1-inch touchscreen display.

It will come with the features found in BlackBerry 10.1, which comes with the Q10 now and will be available to the Z10 starting today.

BlackBerry Q5
The BlackBerry Q5, times three. BlackBerry