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Beyoncé is crazy in love with this tech startup

She liked Sidestep's concert-merchandise app so much that she decided to invested in it.


Beyoncé has invested $150,000 in an app maker.


Beyoncé is out to run the startup world.

Or take the first steps, at least. The global superstar and her management company Parkwood Entertainment invested this week $150,000 in Sidestep, the company behind eponymous app that lets people buy concert merchandise and pick it up without waiting in line.

According to TechCrunch, Sidestep started selling t-shirts and posters for Beyoncé's current world tour, and two weeks later she decided to invest in it.

Beyoncé is just the latest high-profile celebrity or athlete to take a plunge into the startup world. Actor Ashton Kutcher co-founded a venture fund called A-Grade in 2011 and has invested in companies like Spotify and Uber. Snoop Dogg's been investing in the budding marijuana industry. Golden State Warriors point guard Steph Curry even co-founded a social media network called Slyce.

So far, Sidestep has also gotten investments from other entertainment types like actor Jared Leto and Lady Gaga's former manager.

Sidestep did not immediately respond to a request for comment. I also reached out to Beyoncé for comment via Parkwood Entertainment. She did not immediately respond as she is probably busy being Beyoncé.

Sidestep isn't the singer's first investment. In May, she invested in Wtrmln Wtr, a company that makes cold-pressed watermelon juice. She's also a stakeholder in Tidal, the music streaming service that her husband, Jay Z, founded in 2015.