Search technology company Quintura is officially launching its Quintura site-specific search service.
The product's benefit to users is its display of a cloud of related search term on results pages. As you mouse over search terms, the cloud shifts to show more related terms, and the search query box changes (you press Enter to execute the new search).
It makes searching a bit more interactive, and more productive.
The hosted service is free for publishers; Qunitura shares advertising revenues with publishers. It's also available by subscription in a no-advertising configuration. Publishers get search analytics as part of the deal either way.
Quintura boasts a patent on its "neural network techniques to improve the contextual accuracy and relevance of search results."