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BenQ markets new affordable HD projectors to 'high-rise' dwellers

BenQ's new 1080p projectors, the W1100 and W1200, are now shipping. They cost $999 and $1,499 respectively.

The BenQ W1200 is a full 1080P DLP projector that costs $1,499. The step-down W1100 can be had for $999. BenQ

BenQ has started shipping two new HD DLP "cinema" projectors, the W1100 and W1200, that it says are ideal for "high-rise" dwellers. We're not exactly sure what makes them ideal for multidwelling (MDU) media rooms, but the projectors, which cost $1,199 and $1,499 respectively, do offer 1,080p resolution, a 12-lens optical system, and built-in dual 10-W speakers with SRS Wow HD sound technology.

The W1100 is a 2,000-lumens (brightness) projector with a 4,500:1 contrast ratio and a full 10-bit color processor. Meanwhile, the step-up W1200 is a 1,800-lumens model with a 5,000:1 contrast ratio, and the same 10-bit processing, but with Advanced Color Wheel Coating technology to boost color saturation.

We doubt those built-in speakers are going to cut it for serious home-theater buffs, but BenQ says, "MDU developers can now provide their residents with immersive sound right out of the box, without the additional expense of add-on sound systems."

OK, we get it now. BenQ is targeting real-estate developers? Or the high-rise dwellers themselves? Hmmm. Maybe both?

In any case, both projectors are pretty affordable and BenQ's running a special discount on the W1100. On the company's site, it says there's a $200 rebate with promo code W1100$$. We think that brings the price to $999. Try BenQ's Web site for more info.