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Bellamax nabs former Pets.com CEO

Culture

Online photo enhancement service Bellamax announced on Monday that it named Julie Wainwright, former chief executive of Pets.com, as its new CEO. Bellamax focuses on improving digital photographs by altering composition, exposure, color balance and removing "red eye" from images. Bellamax marks the third online venture for Wainwright, who oversaw Pets.com and its famed sock puppet spokesdog and served as CEO at Reel.com. Pets.com, an online retailer that became synonymous with failed dot-com ventures, closed its operations three years ago.

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