At Sun, Breya was senior vice president of marketing in global sales operations, but earlier she was a key leader of Sun's software business that competed directly against BEA's products: application server software, widely used products that let Java programs run on servers.
Breya's new post was announced in a memo Monday to BEA employees and seen by CNET News.com. BEA declined to comment for this story but said it expected to announce new employees in coming days.
Sun confirmed Breya's new chief marketing officer post at BEA and added in a statement, "We wish Marge well in her new venture and look forward to continuing our relationship with her, in her new role as a partner and customer."
RedMonk analyst James Governor confirmed the hire and said it was a good move for BEA. "Marge is smart, focused and has a good track record. She's very pragmatic," he said.
Breya replaces, a former Microsoft executive who left BEA in August. In addition to hiring Breya, BEA promoted Jeff Ricci from vice president of finance to senior vice president of finance, a source familiar with the move said.
During the summer, BEA saw a, including former Chief Architect , Chief Technology Officer and several marketing and engineering personnel. The company has since brought on a new head of product development, , and has sought to stem declining revenue.
In the third quarter of this year, BEA exceeded financial expectations, reporting a 5 percent rise in revenue to $264 million and a 15 percent jump in net income to $33 million. However, its license revenue, a closely watched measure of its financial health, dropped almost $14 million, compared with the same quarter last year.
BEA's primary competitor is IBM. But the company also faces a host offrom organizations including JBoss, the ObjectWeb Consortium and the Apache Software Foundation, and those versions are .
CNET News.com's Martin LaMonica contributed to this report.