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Barnes & Noble's 'Nook' said to cost $259

The Wall Street Journal says it has seen an ad for the e-reader that confirms the device's price tag and features, including the ability to lend electronic books.

NEW YORK--Barnes & Noble's forthcoming electronic book reader will be called the Nook and sell for $259, according a report in The Wall Street Journal.

The Journal, citing a forthcoming ad for the product, also says the device will feature the ability to lend electronic books to others as well as a widely reported dual-screen display that features an electronic ink display and a smaller color touch screen.

The bookseller is expected to unveil the device at an event here on Tuesday. Leaked photos of the device cropped up last week. Also, as I noted earlier on Monday, Barnes & Noble has received FCC approval to start selling an electronic book reader.

The field, long dominated by Amazon's Kindle, is quickly becoming more crowded. In addition to a new crop of devices from Sony, a host of others have either announced products or plans for products that combine an e-ink display and wireless connection.

Plastic Logic said on Monday that its larger-screen Que device will be out early next year, while start-up Spring Design announced plans for a device that sounds a whole lot like the Nook, though a spokeswoman told CNET News that the company was not involved with Barnes & Noble's device.