Barnes & Noble is now selling its Nook Color and Nook Simple Touch Reader at Target stores, the company announced today.
The devices hit Target store shelves yesterday, Barnes & Noble said. The Nook Color, which comes with Android and a 7-inch display, retails for $249. The 6-inch, e-ink-equipped Nook Simple Touch Reader sells for $139.
As a new retail partner for Barnes & Noble, Target joins other companies that currently sell the book retailer's devices, including Best Buy, Office Max, and Wal-Mart, in addition to Barnes & Noble's own stores.
Barnes & Noble's partnership with Target comes more than a year after Amazon. Amazon's Kindle continues to be sold at Target.
Speaking of the Kindle, Amazon announced last week an update to its, led by the Kindle Fire tablet. That device, which comes with Android and a 7-inch display, retails for $199, making it a cheaper option than the Nook Color. The Kindle Fire is slated to .