Steve Jobs clearly puts a premium on preannouncement secrecy. That's precisely why he might not be too happy this morning.
Several new sections cropped up overnight on Apple discussion forums that could be related to announcements Apple may be making at its "Back to the Mac" event today. Apple's forums listed iMovie '11, iPhone '11, and GarageBand '11. They also included a section named "MBA (Need Official Name)," as well as a cryptic "Reserved 10 20."
After those threads were discovered, their names were quickly changed. They currently have generic titles, such as "a," "ac," and "ab."
But the damage was done. The original titles closely follow what most expect Apple to discuss at the event. Rumors have been swirling that the company will be announcing a new iLife suite this year. And numerous reports say that. Perhaps that "Reserved 10 20" is the Jobsian "one more thing" the event could bring.
We'll find out in a few hours at Apple's "Back to the Mac" event. You can follow it in real time by, which starts at 10 a.m. PDT.