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B&W intros loopy C5 in-ear headphones

Bowers & Wilkins is debuting its new C5 earphones in August for $179.95. They feature a unique "Secure Loop" design.

The Bowers & Wilkins C5 in-ear headphones are due out in August for $179.95. Bowers & Wilkins

First it was iPod docks. Then computer speakers and over-the-ear headphones. Now Bowers & Wilkins, a brand once known for expensive high-end speakers, is further expanding into the mainstream with a set of $179.95 C5 in-ear headphones.

Along with touting the C5's "pristine, natural audio," B&W is highlighting the earphones' signature design trait, the Secure Loop, "an ingenious innovation where a cushioned loop fixes quickly and comfortably in the inner ridge of the user's ear." The company adds that the Loop is "infinitely adjustable, so it works perfectly with anyone's ears.

The C5 comes with a Made For iPhone-compatible cable, which allows you to make calls, and a quilted pouch. For more specs, you can go to the C5's product detail page.

The C5 earphones will be available in August for $179.95 (U.S. & Canada). We'll let you know what we think of them as soon as we get our hands on a set. We're particularly interested in trying out that Secure Loop.