To get a general idea of how many Nook Colors will be sold this holiday season, you can look to some quotes from Barnes & Noble Chairman Len Riggio in a recent Publisher's Weekly article naming Riggio PW's Person of the Year.
Riggio says, "B&N is manufacturing Nook Colors at a rate of 18,000 per day and is loading up a 747 every four to five days to bring devices to the U.S. from China." He adds that, "We'll be up against it to produce enough for the [holiday] season."
PW also quotes Riggio saying that he "expects demand for all e-reading devices to accelerate in 2011 because of positive word-of-mouth from customers, before tapering off in 2012." He then talks about how prices will continue to decrease for e-readers as more functionality is added, but he doesn't explain exactly why he thinks sales will plateau in 2012.
Neither e-reader leader Amazon nor Barnes & Noble release specific sales numbers for their devices (in October, Barnes & Noble said that it had sold more than a million units of the original Nook). But if you do the math based on Riggio's numbers, Barnes & Noble would be in line to sell well over 500,000 Nook Colors this holiday season. According to Reuters, Forrester Research estimates that Barnes & Noble will have sold 2 million Nook devices by the end of 2010, "closing in on Sony's Reader for second place" in the e-reader market.
The $250
Discuss: B&N says it's manufacturing 18,000 Nook Colors per day
Be respectful, keep it clean and stay on topic. We delete comments that violate our policy, which we encourage you to read. Discussion threads can be closed at any time at our discretion.