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B&N: Nook sales 'doubled' over Black Friday weekend

Amazon, too, has crowed about a doubling of Kindle sales in the post-Thanksgiving shopping binge. Too bad neither company would provide any concrete numbers.

The Nook Simple Touch with GlowLight went on sale last spring. Sarah Tew/CNET

Barnes & Noble said this morning that sales of its Nook e-reader doubled over the four-day Black Friday weekend.

But like Amazon, which made a similar claim about its long-weekend Kindle sales, the company failed to provide any concrete numbers.

The growth in Nook sales, compared with the same four days a year ago, was propelled especially by an increase in promotional activity by the likes of Walmart and Target, Barnes & Noble said in the earnings report for its fiscal second quarter.

That quarter ended October 27, a month before the Black Friday weekend, so the company's revenue and profits for the period do not include those weekend sales. For the quarter, Barnes & Noble said that its Nook segment, which includes e-readers, digital content and accessories -- saw revenue of $160 million, up 6 percent year over year. Digital content sales jumped 38 percent. EBITDA losses for the Nook segment were essentially flat, increasing 1 percent year over year to $51.4 million.

Figures for the second fiscal quarter also did not reflect sales of the new Nook HD and Nook HD+, which launched after the end of the period.

Overall, Barnes & Noble saw revenue of $1.9 billion for the quarter, essentially flat year over year, with a net loss of 4 cents per share, which compares to a loss of 17 cents per share a year ago.

See also: iPad Mini vs. Kindle Fire HD 8.9 vs. Nook HD+