Aziz Ansari has turned to Reddit for relationship advice for his new book. The comedian and "Parks and Recreation" star consulted the social networking site as research for his new book on love in the age of technology, entitled "Modern Romance".
"At some point, every one of us engages on a journey to find love and companionship," Ansari explains, but this journey is "wildly different from what people did even just decades ago." With social media, dating apps and sexting etiquette all coming into play, finding love and companionship in this day and age can be overwhelming.
Advertising the book, Ansari says, "Some of our problems are unique to our time [...] But the transformation of our romantic lives cannot be explained by technology alone."
Ansari worked with Eric Klinenberg, a sociologist and editor of cultural studies journal Public Culture, whose latest work was "Going Solo: The Extraordinary Rise and Surprising Appeal of Living Alone". The pair worked on a research project involving interviews and focus groups around the world, as well as speaking to various social scientists.
They also created r/modernromantics subreddit, a section of the popular aggregation site dedicated to asking questions about relationships.
Questions included, "What's your experience with sexting?"; "Teenagers: What are the positive and negative effects that social media has on your social life?" and "Do you do online research before a first date?"
"Modern Romance" is available to pre-order now, and hits bookshelves on 16 June.