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HolidayBuyer's Guide
Culture

Audi wants you to rent an Airbnb in the middle of nowhere

Technically Incorrect: In a curious promotion, the automaker has an Airbnb property in Death Valley you can book. It offers the use of an Audi R8 too.

Technically Incorrect offers a slightly twisted take on the tech that's taken over our lives.


You can make as much noise as you like. The neighbors won't mind.

Audi/YouTube screenshot by Chris Matyszczyk/CNET

Have you ever wondered what it would be like if you lived at the Burning Man site all the time?

Once the tech CEOs and the post-apocalyptic hippies have all gone, it would be just you and nothing.

Wouldn't that be entertaining?

Audi thinks it would, as long as you've got one of its R8 V10 Plus cars at your disposal.

In a new ad, created to coincide with Sunday's Emmys broadcast, it's offering a chance to book the Rondolino Residence. This is an Airbnb near Scotty's Island, Nevada.

It's in the middle of Death Valley, aka nowhere.

If you're lucky enough to do this, Audi promises to offer you special treatment, which includes a professional driving experience, and give you an R8 for the three-day stay.

When you see the ad, though, you might have some questions.

Yes, it's amusing to drive your R8 through the desert sand at 205 mph, knowing that no police officer would be daft enough to be out there.

But the people in it look exactly how I imagine a pretentious airheaded tech CEO and his wife would look.

Our tech CEO needs to run out to buy some coffee. Naturally, it's not on his doorstep. Even more naturally, he forgets his wallet.

Oh, I'll leave you enjoy the full denouement that proves how airheaded he is and how his wife loves him even less than his employees.

You, though, will already be twitching to know how much it costs to rent this place.

It's listed on Airbnb at $610 per night. Booking starts on September 18 and availability is for the month of October.

Because you won't sleep between now and the 18th, I thought I'd just check on the house rules for you.

You're not allowed to hold parties or events. Curiously, it's not suitable for children, even though two are shown in the ad.

Then there's this: "If you have a heart condition, consult a physician before driving the Audi R8."

And this: "If you suffer from motion sickness, this experience might not be for you."

Oh, and: "All guests will be required to sign a liability waiver to participate in the performance driving activities."

You're even more excited now, aren't you?