On June 8, a 21-second video appeared at ataribox.com, teasing a plastic and wood box cryptically described as "a brand-new Atari product, years in the making." It was unclear whether the console was simply an emulator box for retro Atari games or something actually new. Atari failed to show the teased product at last week's .
"We're back in the hardware business," Chesnais said.
He gave scant details about what the new console is all about and when it would be officially unveiled but said it's "based on PC technology" and added that "Atari is still working on the design and will reveal it at a later date."