AT&T to use Siebel
Siebel Systems said AT&T Wireless intends to use Siebel software to manage a wide range of its customer needs. San Mateo, Calif.-based Siebel, the leader in the CRM (customer relationship management) software market, said AT&T Wireless will use Siebel's core business applications to handle its sales force needs, marketing efforts, and customer activities. Siebel's shares enjoyed a boost after the deal was announced.
Siebel Systems said AT&T Wireless intends to use Siebel software to manage a wide range of its customer needs. San Mateo, Calif.-based Siebel, the leader in the CRM (customer relationship management) software market, said AT&T Wireless will use Siebel's core business applications to handle its sales force needs, marketing efforts, and customer activities. Siebel's shares enjoyed a boost after the deal was announced.