Is it just us, or did it seem like T-Mobile was taking a lot of shots at AT&T during its "Uncarrier" event today?
Executives, including T-Mobile CEO John Legere, mocked AT&T's confusing data plans, its network speeds, and even the paperwork required to sign up for its services. They claimed an iPhone on T-Mobile's new plan will cost users $1,000 less than at AT&T and even called AT&T Nation "vaguely sinister."
AT&T, meanwhile, didn't have much to say about T-Mobile's comments and claims when contacted by CNET. All a representative said in response was "whatever."
Still, those were some pretty big jabs from T-Mobile, but there's a big reason for them. Though AT&T and T-Mobile once planned to merge, they're now back to being fierce competitors. T-Mobile has been under pressure to make some changes, having lagged behind its competitors and largely coming to a halt during the failed merger process with AT&T. T-Mobile has lost customers and has been slower in building an LTE network.
But the carrier recently has become more aggressive amid its plans to merge with MetroPCS,, and , as it showed today during its event in New York. In particular, T-Mobile hopes to attract AT&T customers to its network by showing the differences between itself and AT&T.
"There's a reason we're focusing on AT&T," Legere said. He noted that many people remember their first iPhone but hated the network experience. That was because of AT&T, he said.
Legere said he expects a large influx of AT&T customers in part because T-Mobile's download speed is dramatically faster and because it's "a snap" to move to T-Mobile's network with an iPhone 4 or 4S from AT&T.
"We'll make it attractive to come over with an iPhone 4S," Legere said, adding that T-Mobile is thinking about ways to entice customers with an iPhone 5.
"It's time to disrupt the status quo," Legere said.