Just in time to capitalize on the Christmas season computer buying spree, the telco giant today is launching a premium gaming offering on its online service AT&T WorldNet.
"This is the perfect time to launch and raise awareness of online gaming, which is really growing rapidly," said AT&T spokesman Jonathan Varman.
The move comes two days after AT&T introduced a $21.95-per-month unlimited Internet access plan to compliment its 150 online hours-per month service, which is available for $19.95 per month.
The unlimited plan offers services--such as multiple email addresses, storage, and an AT&T instant messaging client--similar to online leader America Online, which also charges $21.95 per month.
The premium gaming service, dubbed GameHub, will cost AT&T WorldNet users an additional $4.95 per month, and is another attempt by the telco to become a dominant player in the Net access business.
It also continues to promote its telecom services. For example, GameHub features a high-speed line that users can access through a regular modem, Varman said.
"You're going to continue seeing WorldNet incorporating many different value-added services," he said.