AT&T could be subsidizing the cost of phone plans with ads, a report Tuesday said. The carrier could be providing up to a $10 discount on monthly bills by 2021, CEO John Stankey told Reuters in an interview.
"I believe there's a segment of our customer base where given a choice, they would take some load of advertising for a $5 or $10 reduction in their mobile bill," Stankey told Reuters.
Stankey's remarks come as AT&T is planning to launch a next year.
AT&T didn't immediately respond to a request for comment.