AT&T drops Dish for DirecTV
After five years of co-branding with Dish Networks, AT&T has decided that the grass must be greener on the other side.
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AT&T is switching its satellite TV provider.
The telecommunications giant announced Friday that it will drop Dish Network and replace it with DirecTV, after January 31. AT&T has had a joint marketing deal with Dish since 2003.
Financial details of the new deal were not released.
AT&T had announced in early summer that it would not renew its current deal with Dish. It was not clear at the time, however, whether it would renegotiate its agreement with Dish or switch to DirecTV, the other primary satellite TV provider in the U.S.
Telecoms have been trying hard to compete with cable companies by, likewise, offering bundled services with television, broadband, wireless, and home phone.