If there was one thing lacking in the, it was LTE. Now the Taiwanese company has remedied that with a new version of the phone.
The latest model of the 5-inch Android device drops the Intel chipset for Qualcomm's Snapdragon 400 and gains 4G connectivity as a result.
LTE comes at the cost of dual-SIM capabilities, but otherwise the ZenFone 5 is unchanged.
The phone still has a 5-inch HD display with a 1,280x720-pixel resolution, and runs off the Asus custom Zen UI skin with its flat and modern look. There's an 8-megapixel "PixelMaster" camera that's capable of taking photos even in the darkest of places without a flash.
Asus has already launched the ZenFone 5 LTE in Taiwan and Hong Kong, with Singapore next on the menu. Other countries are yet to be announced.
There are three variants of the new model, with a variety of memory and storage options. The model with 1GB RAM and 8GB storage retails for a mere S$249 ($199) without contract, while the 2GB RAM, 8GB storage version goes for a little bit more at S$269 ($215). The 16GB ZenFone 5 LTE with 2GB RAM is the most expensive at $299 ($250), but that's still pretty cheap, all things considered.
To find out more about the phone and its Asus Zen UI, be sure to.