Culture

Asus' Lamborghini phone takes design award

Handset bears design elements of its legendary namesake.

Asus

Ferrari may preen for the most attention, but Lamborghini is the auto house that gets the bragging rights for now. The Asus-Lamborghini ZX1 has won the prestigious iF Communication Design Award for "uncompromising quality in style and materials."

It's not the first co-branded Lamborghini phone--Nokia offers its own version--but the ZX1 will definitely turn heads for its original design. Beyond just slapping a logo on its cover, the 3.5G handset sports a "beehive textured air intake" pattern and a "chassis-inspired aerodynamic flow," according to Fareastgizmos. Inside is a 9-way navigational key inspired by the car's steering system, as well as a 2.8-inch touch screen, Wi-Fi receiver, Bluetooth, and 3-megapixel camera. No pricing was given, but we're guessing that it will likely correspond with the luxury vehicle it's named after.