The "Sponsored Listings" program is designed to let advertisers buy, manage and optimize ad space on Ask.com and its syndication network, the company said. Advertisers can bid for ad space in an open auction system.
The offering has been available to existing advertisers since August. It replaces the company's "Premier Listings" product. Marketers will get placement on Ask Jeeves above Google AdWords, which will also continue to be distributed under a partnership with Google that lasts until 2007.
InterActiveCorp announced a $1.85 billionin March. Since then, Ask Jeeves has said it plans to focus more on its .
Ask Jeeves said the Sponsored Listings program will help both large and small advertisers buy search advertising using a self-service system. It plans to launch the program to advertisers on Ask.co.uk as well within the next 12 month.
Sponsored advertising on search engines is a, with various search giants trying to lure advertisers with convenient tools. Similar bidding systems for ad space are available on and Google. similar advertising tools for its Web search engine.