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Following its deals with AOL and Amazon, the luxury goods online retailer says it will acquire the fragrance seller for an undisclosed amount. today said it would acquire, bringing together two up-and-comers selling fragrances and other luxury items online.

Neither company would disclose terms of the deal, but in a prepared statement CEO Kenny Kurtzman said that would make "a great partner as we continue to solidify brand relationships and expand our presence into the entire beauty category."

The move follows several other deals--one with America Online, another with significantly bolster's position as an online retailer. Amazon in December took a 10 percent stake in, opening the online marketer's line of luxury items to Amazon's 13 million customers.

"We believe that combining our fragrance expertise, extensive brand portfolio and unique fragrance content with's tremendous marketing clout will enable to become the Internet's leading Web site for fragrances," Dale Dewey, CEO of, said in a prepared statement.

Kurtzman is no stranger to wheeling and dealing in the fast-paced world of e-commerce. Before taking the chief executive's seat at, Kurtzman was in charge of, Compaq Computer's e-commerce Web portal. Kurtzman joined in May 1999.

The merger means will get access to's portfolio of products and services, which include an online fragrances magazine and search engine. Integration of the two retailers' online operations is expected to be completed by the second quarter.

Besides fragrances, sells online luxury goods in about 11 categories, including diamonds, designer jewelry, watches and more.