Technically Incorrect offers a slightly twisted take on the tech that's taken over our lives.
When you heard about it, you were excited.
After all, it's not every day that Apple launches a new product. And here was Cupertino filing a patent application for a better paper bag.
Now Conan O'Brien claims he's got the exclusive on what this product actually is.
It's called the AirBag.
Is it a bag that's full of hot air? Well, in a way.
It claims to be the world's most intelligent bag. It has sensors and accelerometers. Every bag should have these.
They detect moisture. weight and fullness. They relay the status of your bag to all your connected devices.
You've always wanted this. You need this. Your devices need this.
It's not just a bag for carrying groceries. Your cat can live in it. You can even dispose of your obsolete Apple products in it.
And, yes, there's an AirBag Plus. And an AirBag Mini.
There's even a version that doesn't have handles: The AirPodBag.
I can see these in Apple's latest, most futuristic stores. I can see Apple charging for them. I can see lots of people being very happy to pay.
A connected device needs a connected bag. Connections are everything.