Starting today owners of Roku media streamers and Roku TVs can download , allowing access to Apple's video content on their devices for the first time. The app is the exclusive home for Apple's upcoming , due Nov. 1. The service is a Netflix rival that will launch with nine confirmed titles, including a drama called starring Reese Witherspoon and Jennifer Aniston, the and a comedy about poet Emily Dickinson. It costs $5 per month and buyers of new Apple devices will .
With the launch of the TV app on Roku, Apple expands the potential audience of Apple TV Plus significantly. Roku is the most popular streaming media platform, with 39% of the installed base of media streamers according to Parks Associates. And televisions powered by Roku's operating system, including the , are among CNET's favorites thanks to their ease of use and affordability. Currently the seven best-selling TVs on Amazon are TCL Roku TVs.
In addition to Apple devices like the iPhones and iPads, Apple's TV app has been available on since April. But the Roku launch brings the app and Apple TV Plus down to a much more affordable level of hardware: Roku players . The Apple TV box costs $150 for the basic version and $180 for the 4K model.,
Beyond access to Apple TV Plus, the app also lets Roku owners rent or buy TV shows and movies from Apple's iTunes service, and provides a place to watch iTunes content they already purchased. In addition the app offers Apple TV Channels, services like HBO, Showtime and Starz that users can subscribe to and watch from within the TV app, without having to download those individual apps.
Updated with confirmation from Roku of lack of support for Apple AirPlay.