The annual CES, formerly known as the Consumer Electronics Show, will descend on Las Vegas once again next month. Yet for decades, Apple's skipped the show. On Jan. 7, however, one of its executives will be making an appearance to talk privacy.
Though Apple won't be pitching new products at the show, it does suggest the company's increasing its participation after putting up an ad at CES 2019 by the conference's main hall that said "" -- a privacy-focused twist on the Las Vegas slogan "What happens in Vegas, stays in Vegas." Apple didn't immediately respond to a request for comment.
Apple's move to participate in CES, the world's largest tech show, comes as the industry grapples with , a and seemingly endless privacy scandals. CES historically has been a place where the industry shows off its next big thing -- or at least nifty ideas like a or a television that .
Various Apple employees have attended the show over the years, and Apple's madeduring or the show concluded. But it . Whether Apple will up its presence even more is yet to be seen.