Having secured the trademark for the iPad name in China last year, Apple is now going after rights over the tablet's likeness.
In a new trademark application, spotted earlier today by Patently Apple, Apple aims to trademark the likeness of the iPad, as depicted in both color and black-and-white photos. The filing shows a simple front shot of the device with a standard set of application icons, though not the sides or the back.
The move follows a short but intense legal battle with a Chinese company named Proview over the rights to the iPad moniker trademark. Proview took Apple to court, saying the electronics giant had committed fraud in the process of acquiring the iPad trademark name through its U.K. subsidiary, IP Application Development, in 2009, a year before the product debuted. The two companiesas part of a deal worth $60 million.
The filing comes as Apple's business in China continues to grow. The company has long made its products there but has alsofrom the country with the addition of its own retail stores. Apple's cellular-enabled iPad Mini and fourth-generation iPad .
Apple - USE TAG
reading•Apple seeks China trademark on iPad's likeness
Nov 15•T-Mobile's early Black Friday deal includes free iPhones, LG and Samsung Galaxy phones
Nov 15•Black Friday 2018 smartwatch and fitness tracker deals: $80 off Apple Watch, $70 off Galaxy Watch, $50 off Fitbit Versa
Nov 15•Black Friday iPhone deals 2018: $150 off iPhone XR and XS, $400 iPhone X gift card
Nov 15•Apple's Safari tests 'not secure' warning for unencrypted websites