Technically Incorrect offers a slightly twisted take on the tech that's taken over our lives.
Actors are thinkers.
Even those who appear in painfully tedious TV shows like "Game Of Thrones." Or, as one of its stars Ian McShane calls it: "T*** and Dragons."
Apple clearly wants to help the world's thespians.
A new Apple TV ad features Nikolaj Coster-Waldau. You might know him better as the notably incestuous Jaime Lanister.
We see him on a sofa with Alison Brie, who many might remember from "Mad Men," where she played Trudy Campbell, the wife who tried and failed to tolerate her husband, Pete.
Brie and Coster-Waldau are kissing. She's dressed as a nurse. He's dressed like an actor who's had a rough night in Hollywood.
But really they're just rehearsing a kissing scene with the help of Apple TV and no-hands Siri.
They're watching a kissing scene from one of Coster-Waldau's previous movies, "1,000 Times Good Night," in which he actually treats his family quite well. Perhaps it helps that he's married to Juliette Binoche. In the movie, that is.
While Brie seems desperate to find a "Game Of Thrones" scene from which they might rehearse. Coster-Waldau seems oddly concerned about that. He suggests instead a little mood music -- Jeremih. On Apple Music, of course.
I'll leave you to discover how well that works.
During Monday's event at Cupertino, Apple CEO talked up the fourth iteration of Apple TV, again repeating that apps are the future of television. It hasn't yet, however, become a must-have for everyone.
This ad, however, makes for more than passable entertainment. It's certainly better than any minute of "Game Of Thrones" I've seen.
I look forward to a sequel in which Coster-Waldau tries to get Siri to show "Underbar och älskad av alla (och på jobbet går det också bra)."
Honestly, it's one of his finest.