Apple salespeople are now going online in a handful of countries around the world.
The iPhone maker today launched an online service that will allow would-be customers looking to buy an iPhone or iPad to chat or hold a call with an Apple Store specialist discussing the ins and outs of those devices. If the person decides to make a purchase, the specialist will set up the product, just as they would in-store.
According to Pocket-lint, which was first to report on the launch, the service is only available to customers in the U.K., Brazil, Germany, and Spain. Customers in the U.S. have, at least so far, not been offered the service.
Apple has been celebrated for its in-store shopping experience, allowing customers to check out products, ask questions of salespeople who seem knowledgeable, and have the products they choose set up for them before they leave the store. Its online experience is by no means as full-service. It appears the company is now trying to change that.
CNET has contacted Apple for comment on when it might launch this new service in other countries. We will update this story when we have more information.
All the latest Apple news, featuring developments on the iPhone, iPad, Macbooks, OS X and much more.
Jan 20Apple sues Qualcomm over unfair licensing terms
Jan 20Apple's largest laptop adds Touch Bar support for serious design apps
Jan 20Hold off on that MacBook Pro. Kaby Lake is coming in 2017
Jan 19Apple delivers best experience in every category, research says