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Apple rolls out the iPhone displays

Apple and AT&T stores are starting to advertise the iPhone, promising "the wait is almost over."

The iPhone turned heads in downtown San Francisco on Friday, a week before its debut. Corinne Schulze/CNET Networks

It doesn't appear that Apple and AT&T hired window designers from Macy's for the iPhone campaign.

The first window ads for the iPhone appeared in the retail stores of both companies Friday. They're fairly simple, just a picture of the iPhone itself and reminding everyone that it's "coming June 29." AppleInsider spotted some larger ads in what appears to be a mall somewhere, but in busy downtown San Francisco, Apple and AT&T went for a more compact campaign.

Will there be more foot traffic or car traffic in front of this AT&T store next Friday? Corinne Schulze/CNET Networks

Those stores will be the epicenters of iPhone madness next Friday when the companies start selling iPhones at 6 p.m. If quantities are limited, maybe some of those in line will be content with display copies, which don't require nearly as expensive a data plan as the real thing.